Adding Soaring Wings to the Tiger-CreativeBio Welcomes its New COO and VP(Public Health)

Sep, 14 2020

On Sept 14, 2020, Mr Leo Liao and Mr Xin Guan officially join Creative Biosciences as Chief Operating Officer and Vice President of Public Health respectively.


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Mr. Guan graduated from Information Countermeasure Technology Department at University of Electronic Science and Technology of China in 2006. He has worked at different levels in BGI, IBM, Lenovo, HP and other companies, which has earned him abundant experience in management. He has evolved to be a cross-border talent in “Health + Internet” business from IT and internet sectors, gaining expertise in internet and platform way of thinking, and he has involved with molecular and cellular products related to health.  


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Mr. Guan once served as the general manager of the major health sector of a large stock-listed group company (with an investment of more than 600 million RMB in health, real estate, leisure travel and education), under which there are five subsidiaries and nine business divisions. He is surely equipped with in-depth perspective and knowledge in the management of a multi-format company. Mr. Guan is joining Creative Biosciences as the Vice President of Public Health responsible for strategic planning and marketing of all product lines in public health sector. Mr. Guan expresses, “I am so excited to be part of Creative Biosciences. The featured product, Colosafe, is an early detection kit for colorectal cancer screening which has the largest potential market in the health sector. With significant attention on public health at national policy level and the increasingly urgent health needs of the public, I believe that we can achieve tremendous success with the product. I cannot wait to dedicate all my expertise to help the company take off in the field of public health.”


Dr. Hongzhi Zou, the founder and CEO of Creative Biosciences, stated, “We sincerely welcome Mr Liao and Mr. Guan to join us. Their addition to our company is like adding wings to a tiger and implementing assurance to the continuous growth of our company. I am quite confident that our highly skilled top management team will lead Creative Biosciences into a more glorious future!”


SDC2 gene methylation) in feces. It helps doctors detect patients' colorectal cancer lesions in the early stage, providing effective prevention and treatment of the disease. Colosafe (Detection Kit for Human SDC2 Gene and stool collection device) was approved by National Medical Products Administration (NMPA) on November 20, 2018 and is the only commercially available, NMPA-approved stool DNA test for colorectal cancer in China. In October 2019, Colosafe was recommended in a published expert consensus in Chinese Journal of Medicine as one of the first-line colorectal cancer screening methods. It obtained CE Mark in February 2020, allowing Colosafe to be sold in areas where CE is recognized.


Mr Liao graduated as a B.E. from Department of Electrical Engineering at National United University of Miaoli, Taiwan in 1993 and obtained his E.M.B.A.at Tamkang University of Taipei, Taiwan in 2012. From 1997 to 2015, he worked for BioMérieux Asia for almost 20 years serving as the Marketing Director of the Asia-Pacific region who was in charge of sales of a variety of immune products including biochemical reagents, coagulation products, microbiological tests, and molecular diagnostics. Subsequently, he worked for InTec Products Inc, a world leader in the field of diagnostics of infectious diseases, as a general manager of sales, marketing, operations, research, and manufacturing responsible for raw materials(antigens/antibodies), reagents for ELISA and RDT, clinical and biochemical diagnostic products, and blood tests. Mr. Liao joins Creative Biosciences as a COO who will take charge of sales, production, quality control and daily operation. Mr. Liao says, “I am very delighted to join Creative Biosciences. I recognize that the company has experienced a rapid growth in a professional and responsible manner which has won my respect and trust. Through my career, I have gained tremendous experience and knowledge in marketing and managing various product lines. I truly look forward to working and creating more values for the company.”

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CreativeBio is a high-tech bioscience company founded in 2015 by a team of excellent scientists who had returned from abroad. It’s the proud developer, producer and seller of the top brand Colosafe-a stool DNA testing kit for early detection of colorectal cancer. The company is well known for developing detection kits for cancers as well as offering its matching testing services. Headquartered in Guangzhou, CreativeBio has set up offices in Beijing, Shanghai, Xi'an, Hangzhou and established other branches in Hong Kong and Rochester of Minnesota, USA. Its medical testing laboratories scatter nationwide in Guangzhou, Tianjin, Wuhan, Jinan and other places. As of today, the company owns a plethora of independent intellectual property rights and internationally renowned research and development capabilities. Financially, the company has completed several rounds of high-quality venture capital funding and obtained strong support at all levels from the national, provincial, municipal and district governments. It has become a star enterprise in the industry attracting extraordinary attention in China. In line with the lofty ideal of "Human Health, My Mission", we strive to achieve breakthroughs and advancements in early diagnosis, therapeutic treatment, and prognostic monitoring of cancer and other diagnostic fields for the ultimate health benefits of the people.  




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